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Marketing is the bane of most small business owners! How can they possibly concentrate on their product or service if they have to spend time "marketing?" Unfortunately, without marketing, there is no business. However, no one said that you had to have oodles of dollars.you just need to develop a plan.a series of marketing activities which are relevant and tested.

HBR will review current marketing experience and industry information to develop an overall plan which becomes a working document to organize, prioritize marketing initiatives/activities and tracking methods.

You should be touching your customers 6-10 times a year outside of their purchases with you. According to Jan Norman(Marketing your own business)," if your company's name and products aren't regularly placed in front of people who have bought from you in the past, they will forget about you." After all, each of us is receiving a minimum of 3000 marketing messages each day through our computers, radios, TV, coffee mugs, t-shirts, shopping carts, billboards..

If you are not communicating with your customers, your competitors are..think about it!

HBR will review current marketing experience and industry information to develop an overall plan which becomes a working document to organize, prioritize marketing initiatives/activities and tracking methods